Using the power of planet-positive storytelling and entertainment to support children's mental wellbeing, and make planet-saving exciting, entertaining and achievable.
Doom and gloom is no way to inspire action, especially in kids. Our mission is to inspire young children with positive, vibrant and engaging stories about the world, sustainability, innovation, and action.
Bringing safe, entertaining and important content to kids all over the world.
Supporting and inspiring teachers and parents at the same time.
Protecting trees, forests and habitats, in the real world.
Supporting numerous other causes through amazing planet-saving partners.
We collaborate with amazing partners!
Creating inspiring content and raise awareness for their awesome causes.
Our reach, engagement and impact is growing rapidly, with millions of children around the world benefitting from our storytelling, raising much-needed awareness for our partners along the way.
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Building a better company
We believe strongly in building a business that put People, Planet, and Profit on the same page.
We are proudly in the process of becoming a BCorp, and as part of that journey pledged 20% of our profit to charity.
Our team is a brilliant mix of creatives, educators, designers, gamers, developers and advisors. Oh... and some kids who keep us all on track.
Callum Lau
Sound Designer & Audio Creative
Crafting immersive audio experiences that help bring our stories and characters to life
John Ing
Earth Cubs Director, Founding Partner at Reviresco Education, Founding Director at Dukes Education Group, former Headmaster, and member of the Institute of Physics (to name a few of many!)
Harry Lawson Johnston
Earth Cubs Advisor, Founding Partner of Clifford Street, a boutique investment advisory firm, and founder, advisor, and partner to a number of awesome businesses
Tom Watt-Smith
Earth Cubs Advisor, Creative Director at Nutopia, a multi award-winning Executive Producer and Director making premium factual shows for global broadcasters including BBC, Netflix, PBS and National Geographic
Carbon positive workforce
As a business we are a remote workforce and our output is predominantly digital. We subsequently use very little raw materials or energy.
We encourage and support employees to reduce their carbon footprints, and offset our small carbon footprint through Rainforest Trust UK and Ecologi.
Our reach, engagement and impact is growing rapidly, with millions of children around the world benefitting from our storytelling, raising much-needed awareness for our partners along the way.
